Althion Health & Wellness, LLC ("Althion," "we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have. It applies to althion.com (the "Site") and any purchases you make through it.
1. Information We Collect
Information you provide directly:
- Account information: name, email address, password, and shipping address when you create an account
- Order information: billing address, payment information processed by our payment processor, order history
- Quiz responses: answers you provide when completing our health assessment quiz, along with your email address if you choose to receive results
- Communications: messages you send us by email, phone, contact form, or live chat
- Reviews and feedback: any content you submit to the Site
Information collected automatically:
- Usage data: pages visited, time spent on pages, links clicked, referring website
- Device information: browser type, operating system, IP address, device identifiers
- Cookies and similar technologies: see Section 4 below
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Communicate with you about your orders, account, and customer service inquiries
- Send you transactional emails such as order confirmations, shipping notifications, and account notifications
- Send you marketing communications, if you have opted in
- Personalize your experience on the Site
- Analyze how visitors use the Site so we can improve it
- Detect and prevent fraud or unauthorized activity
- Comply with legal obligations
3. How We Share Your Information
We do not sell your personal information. We share your information only as described below:
- Service providers: We share information with vendors that help us operate our business, including our payment processor (Start Merchant Services), shipping carriers, marketing automation and CRM platform (GoHighLevel), hosting provider (SiteGround), website maintenance service (ManageWP), and analytics provider (Google Analytics). These providers are contractually required to protect your information and use it only to provide services to us.
- Legal requirements: We may disclose information when required by law, court order, or governmental request, or to protect our rights, property, or safety, or the rights, property, or safety of others.
- Business transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate the Site, analyze usage, and personalize your experience. Cookies are small data files stored on your device. The cookies we use include:
- Strictly necessary cookies: required for the Site to function, including the shopping cart and account login
- Analytics cookies: help us understand how visitors use the Site, such as Google Analytics
- Functional cookies: remember your preferences
You can manage your cookie preferences through the consent banner that appears on your first visit, through your browser settings, or by contacting us. Disabling certain cookies may affect Site functionality.
5. Third-Party Services
The Site uses or links to the following third-party services. Each operates under its own privacy policy:
- Start Merchant Services for payment processing
- SiteGround for website hosting
- ManageWP for website maintenance and backups
- Google Analytics for traffic analysis
- WooCommerce as our e-commerce platform
- GoHighLevel for email marketing, SMS communications, customer relationship management, and marketing automation
We encourage you to review the privacy policies of any third-party service you interact with.
6. Data Retention
We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Account information is retained while your account is active and for a reasonable period after account closure. Order records are retained for as long as required by tax and accounting laws.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: request a copy of the personal information we hold about you
- Correction: request correction of inaccurate information
- Deletion: request that we delete your personal information, subject to certain legal exceptions
- Opt-out of marketing: unsubscribe from marketing emails at any time using the link at the bottom of each email
- Cookie controls: manage cookie preferences as described in Section 4
To exercise these rights, contact us at hello@althion.com. We may need to verify your identity before fulfilling your request.
8. California Residents
If you are a California resident, the California Consumer Privacy Act (CCPA) provides additional rights, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at hello@althion.com.
9. Children's Privacy
The Site and our products are not directed to children under 18. We do not knowingly collect personal information from children under 18. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete it.
10. Data Security
We use commercially reasonable safeguards to protect your personal information from unauthorized access, alteration, or disclosure. However, no system is completely secure. We cannot guarantee the absolute security of your information.
11. International Users
The Site is operated from the United States. If you are accessing the Site from outside the United States, you understand that your information will be transferred to, stored, and processed in the United States, which may have different data protection laws than your country.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The Effective date at the top will reflect the most recent revision. Material changes will be communicated through the Site or via email if you have an account.
13. Contact
For privacy-related questions or to exercise your rights, please contact:
Althion Health & Wellness, LLC
